Trojan's Quiet Launch

Condom manufacturer Trojan is expecting good vibrations as their new line of sex toys goes mainstream into Wal-Mart stores and on EroticShopping.com.

This month, Trojan is shipping subtle black boxes containing so-called intimacy care products, including a warming gel, vibrating ring and vibrators, destined for the feminine-hygiene sections of major pharmacies.

Competitors Durex and Ansell are also on the bandwagon, the New York Daily News said Monday.

In their ads and packaging, the companies are looking to bring women of all ages into their typically young, male customer base, said Stephen Mare, brand manager for Durex's Play line.

Has it been a long time coming? I suppose you could say that, Mare said.